August 2010 Design Newsletter

Welcome to our August 2010 Newsletter from Wall Huggers

In this issue we will discuss;  Top 9 reasons to stage a home for sale

Stage a home for sale - what's in it for you?

Staging a home for sale will cost you money. Is it worth spending effort, time and money (in that order) on it or should you just call a
real estate broker who will «evaluate» your house and suggest a price? After all, once the decision to sell has been made, you just
want to get it over with as fast as possible, right? WRONG!

Some factors are out of your control, such as the location of the property, sale price of comparable homes in your neighbourhood
and today’s market conditions. But you definitely have a say in the «desirability» factor of your property, ie the way your property
looks, feels and is perceived by the realtors and prospective buyers. And why is that important? We all know that first impressions
make a big difference in the way we perceive a person, an object or a service and, subconsciously, the decision is taken within the
first 30 to 60 seconds on whether we’ll be «buying» and what value we assign to it.
When you stage a home for sale, you
increase the visual value of your property and that will translate into some real benefits!

1.        Get the money you want

If you are serious about getting the biggest return on your investment, you need to ensure that the property's best assets are put
forward. Statistics clearly show that staged homes sell for more money than comparable houses (a conservative estimate is
between 2% and 10% more). Stage a home for sale and you'll see the difference in the way people (including realtors) will react to it.

2.        Reduce time on the market

Statistics are not easy to come by as they change with the market conditions, but unstaged homes spent an average of 22 days on
the market. Those staged by a professional spent an average of 11 days on the market.

3.        Stand out from the crowd!

In a slow market, the buyers are kings (and queens) and you need every competitive advantage you can get. If your house looks
and feels attractive, the potential buyers will notice the difference and will want YOUR house.

4.        Bring more people in

To stage a home for sale means maximizing your chances. It's the numbers game - more people see and LIKE your house, better are
your chances of success. By using staging techniques, such as depersonalizing, you will make your property appealing to more
potential buyers.

5.        Get higher market price evaluation

The best time to stage a home for sale is BEFORE a Realtor shows up to evaluate your property. Being ready will demonstrate to the
real estate agent that you are a savvy home seller and he/she will put a higher price on your property, as a staged home will «show»
better and will be easier for them to sell.

6.        Attract best real estate agent

A Realtor will evaluate the selling potential of your property against the risk he/she takes to list it. His/her reputation is at stake and
the costs of marketing your listing are substantial(in time and money). The best looking properties will get the best agents who will
work harder to show them and will sell them faster.

7.        Enhance the advertising appeal

Pictures are worth a thousand words. Especially these days, when most shoppers will preselect the properties they are interested
in through Internet, you need to have the best pictures possible to move potential buyers to the next phase - a visit.

8.        Show you love your house

Show it with pride. Most buyers prefer a home in a move-in condition and a well maintained home inspires confidence. And you'll
not be getting ridiculously low offers from bargain hunters....

9.        Avoid potential price reduction

A property is HOT for the first few weeks it's listed. If it does not attract buyers within that time frame, chances are the Realtor will
try to convince you to reduce the price. When you stage a home for sale, the investment in staging is much smaller than reducing
the asking price, you'll get it back at the sale - so protect your equity.

If you have a home that may be coming on the market soon or maybe you currently have one on the market not selling, consider
hiring a professional Home Stager.  They will assess your home's potential and be able to make it a more saleable asset for you to
obtain the best price possible in the current real estate market.

Remember that a professional Home Stager is working for your interests and your profit is their reward because they know that you
will want their services again when and if you sell again.
Designer Chic Upholstered Wall Panels
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Please feel free to pass this information along to your friends and family members to also help them with their interior décor projects.
We also invite you to browse our website.  We have a great selection of upholstered wall panels that can work in any decor.  

We welcome your comments and suggestions and hope that you enjoy this great summer season.


Connie Beland / Owner

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